Italy is Italy, with its brands, its elegance, its products to be exported, fashion, food and … football. Yes, because one of all the Italian excellences stands out: Juventus. The Juventus club, in fact, has become the most popular on Instagram, also bypassing a brand like Gucci. No Ferrari, no fashion, only football … in black and white. With 40.5 million followers Juve flies, but what’s behind it? Giorgio explains it Ricci, head of the club’s commercial area: “It is a 10-year digital evolution – he explains to Journal – passed through the change of the logo in 2017. We have repositioned our brand in a wider space and contaminated new territories such as art, fashion, design, lifestyle “. A clear breakthrough since Ronaldo arrived, the profile has gone from 10 to 40 million followers.